Rayner Personnel takes licensing route to growth as it reveals ambitious growth target
The company will achieve this by hugely increasing the number of licensees working in its regional franchises, which now cover most of the UK.
The licensee role involves taking the Rayner Personnel service to a particular territory, building business by promoting the brand within the area and ensuring a good customer experience for candidates and employers alike. Licensees retain up to 40% of the income they generate. A licence differs from a franchise in that there is no outlay for the licence, making the proposition a limited risk.
Rayner Personnel Managing Director Joshua Rayner believes the licensee role will appeal to commercially-minded individuals with prior sales or recruitment experience. “A background in estate agency is good to have but not essential as licensees are trained by industry experts and ongoing support and development are provided,” he explains. “The right attitude and an entrepreneurial spirit are far more important qualities.”
With the support of centralised marketing and industry-leading software, licensees can realistically expect to earn upwards of £50,000 annually. This is not mere hyperbole: several existing licence holders will generate an income of £65,000 or more this year and Rayner Personnel’s top performing licensee is on course to earn £95,000+.
In addition to increased earning potential, the opportunity to get their weekends back is likely to prove appealing to many estate agents as Rayner Personnel licensees set their own hours and typically work from Monday to Friday.
Rayner Personnel has negotiated favourable finance terms for an overdraft facility or personal loan (dependent on credit history) to make the move from salaried employee to self-employed status more bearable in the early stages. Individual franchisees may also be willing to guarantee the licensee’s salary for an initial three-month period to cushion them while they build up the territory.
Joshua Rayner spells out the type of person he is looking for. “Applicants need to have exceptional integrity, flawless business etiquette and be punctual and reliable. As well as at least three years’ sales or recruitment experience, industry qualifications would be ideal. On a practical level, they need to be computer-literate, have a driving licence and own their own car. I believe this is an exciting opportunity for the right people to join our family.”